As websites continue to play an increasingly crucial part in the different phases of the customer journey, there is an increasing need to measure the efficacy of digital marketing. Companies and marketers that are seeking to maximise their return on investment (ROI) have part of the blame for this burden. Digital advertising’s influence cannot be measured only by the number of “clicks,” since most people do not click on adverts at all, but instead end up on the website of the company they saw the ad for. Despite this, we still believe that clicks are an essential indicator for evaluating the efficiency of online advertising.
How do we know where to put our attention? The following Metrics to Measure the Effectiveness of Your Digital Marketing Strategies might help you get a better understanding of the effectiveness of your online company sales activities.
Using these five metrics, you may determine how successful your digital marketing efforts are:
Before implementing any new strategies, you must first set a standard against which to measure your progress. Does your effort result in an increase in the site’s overall traffic? In addition to a click-through report, it’s a good idea to do a traffic study of the website. As a result, you’ll have a clearer picture of everything.
The proportion of first-time visits to returning customers
Depending on the goals of the website and the purchasing cycle of the consumer, you may be looking to increase new or repeat visitors to the site. Prioritizing your goals and making the campaign geared toward achieving those goals should be your primary goal at the commencement of any marketing effort.
If you want your website to see an increase in the number of new visitors, you should keep an eye on the percentage of visitors that are coming from search engines like Google. If you notice that the average customer views the site numerous times before completing a purchase in a store or online, you may want to build a campaign that encourages visitors to return to the site and then analyse the proportion of returning traffic. If this is the case, creating a campaign to get visitors to return to your website may be in order.
Third, there is a lot of Mobile Traffic
Mobile devices and apps are responsible for more than half of all digital traffic on the internet. People who use mobile devices to browse your website every month are critical to your success as a website owner. If you want to see how many people are coming to your website through a mobile device, check out the mobile traffic statistics. When utilising a mobile device, look at how long consumers spend on the site and how much material they view. Compare your mobile traffic to your non-mobile traffic and determine whether or not people are more engaged with your site when they access it from their mobile devices to enhance the overall experience for visitors.
The Traffic’s Origins
Use the different sources of traffic you have to figure out how users are getting to your site. What keywords are they using? Are these visitors coming from a certain website? Increase the number of people who arrive to your website using branded keywords or specialised keywords that are being used in your marketing campaigns and are important to your company’s success.
Average time spent on each visit
Analyze the average amount of time spent by visitors on your website to get a sense of how engaging your content is. To get a better sense of how engaged the audience is with the content, you can also look at the average number of pages seen during a visit. The more time people spend on your website, the more likely they are to love both the content and the entire experience.