Going Digital: How Technology has Made Buying Real Estate Easier


If you examine real estate over the years and the home buying process in general, you will find it has always used a similar formula.  First, a buyer is connected with an agent, then that agent searches for properties that are worthy of the buyer’s consideration.  Lastly, the buyer purchases the property.  

With the advent of technology, things began to change. The old ways of finding an agent have been replaced with easy to use real estate apps like Nobul.  While you no longer need to look up a realtor in the phone book, you still need to reach out to make an initial connection — and apps like these help you do just that. 

Then came COVID. 

Before the pandemic, you could meet the realtor, shake hands, and get a tour of a potential house. Today, the home buying and selling process has been shifted online as we continue to follow social distancing orders, and digital real estate platforms are becoming more ubiquitous.

It’s easy to dream about buying your own home, and it used to take a lot of legwork to find one.  But now, thanks to online real estate apps, the process is so much easier. 

Let’s take a look at how.

Going Digital

Investing in real estate and buying a home is a major decision. It could be the biggest investment you’ll make in your lifetime. With current events, it is time for the real estate industry to embrace digital technology, and companies like Nobul are aiding in the cause. Nobul is an open digital marketplace that connects home buyers and sellers with the right real estate agent. The app allows consumers to choose the agent who will best represent them in a home purchase.

Real (Estate) Simplicity

When today’s consumers are looking for a home, they can now use a real estate website or app to analyze millions of transactions, agent reviews, and saving offers to make the home buying journey easier.  Here, technology-driven, proprietary algorithms analyze millions of transactions to provide buyers with the best choice. Agents are ranked fairly with full transparency, and buyers can compare agents with no commitment.

On some real estate apps, for instance, qualified agents compete for your business, giving you a choice of services and incentives (like cash back). You can get instant quotes, browse properties and agents, all so you can make the best decision. These websites find the most ideal listings that fit your needs and help you decide what is important in a home. Wondering about a particular neighborhood? They can give you unbiased statistics on recommended neighborhoods, and even let you know about schools in the area.

The New Digital Reality

In the past, consumers relied on word-of-mouth for reputations of real estate agents. While they might have obtained some reviews in real estate publications, it was often unreliable. Today, with a simple Google search, buyers and sellers have immediate access to reviews of real estate agents left by real people.  

The real estate space has definitely shifted online, and it continues to implement new technologies every year.  The fact of the matter is that, if you are searching for or selling a home, it is highly likely that you’ll join the millions of others who rely on digital technology to help along the way.