Many of you are entirely delighted about getting more backlinks to your website. But have to look at the type, rather the quality of backlinks that you get? Unfortunately, most of you haven’t. You will be amazed to know that there are still some backlinks that might pose a problem in your domain, thereby lowering the ranks in Google.
In 2021, many of the SEO services in India will ask you not to use backlinks for various reasons. However, before we get into the details of why you need to avoid backlinks in 2021, first, you need to understand some basics. There are two types of backlinks – good backlinks and bad backlinks. Let us know each one of them individually.
Good backlink
Those links lead to high-quality websites. Therefore, the better backlinks you can add to your content, the more your website’s authority will increase. This way, the articles will get ranked for better-targeted keywords. To put it simply, the more good backlinks you place in your website in single page content, and the better rank will get in Google. To know the parameters by which Digital Marketing Agency in Indiajudge a good backlink, follow these:
- Relevancy
To understand what niche your site belongs to, you have to find out the keywords for ranking a site in Google. Simply depending on the categories pages of a site’s homepage will not yield you the desired results. If you do so, you might end up with some spammed keywords.
- Domain authority
The Domain Authority is a metric to measure if your website is suitable for link building. The higher the DA, the better link it is.
- Spam score
The spam score tells you about the intensity of spam present in a particular site. Since MOZ backs this, MOZ also determines the number of similar sites that have been penalized by Google for being spammed. Thus, the higher the spam score, the more toxic the link is.
- Age of the link
If you want to know the credibility of a link, it is essential to know the age of that link. Various SEO checking tools will tell you the age of a link.
- Organic traffic generation
If you have to know about the performance of a site, check out its traffic. Take a look at the number of users who find and visit the site through search engines
Bad backlink
On the contrary, bad backlinks promote low-quality websites which can damage your site as well. If you want to rule as a leader in your niche and stand out from the crowd, you must know to avoid bad backlinks. Identifying bad backlinks is a task that you need to master. Here are some steady indicators of bad backlinks:
- Discussion forums
- Press releases
- Social bookmarks
- Private blog network
- Foreign guestbooks
- Directory services
What should you avoid?
- Links devoid of context
Using high-authority links that are spammed does not make any sense. Instead, it can be pretty damaging to your website. Instead, invest in a contextual link that can help your reader with valuable and relatable information.
- Blog commenting
Building links via blog comments is one of the most dangerous things you can do for your website. Even if you put the blog comment link, Google will completely ignore it. Hence, your effort will all go in vain.
- Over-optimized anchor text
Although inserting keywords in the anchor text was once a meaningful fashion, this is now considered spammy. Linking a high-quality webpage to the anchor text is enough.
Conclusion
Now that you are aware of the good and bad backlinks, you will surely know what to accept and what to avoid. If you want your website to stay away from problems, avoid backlinks. Content is the King, write good content and promote it with ppc services. You will observe better retained viewers and will boost your SEO.
