Affiliate marketing appeared on the Internet in 1998 and is improving every year. This is a performance form of marketing that, unlike traditional forms of advertising (pay-per-click or pay-per-view), allows you to pay for a conversion. This is affiliate marketing.
Business partnership? That’s what’s going on here
But affiliate marketing is not limited to generating sales. You can use it for anything that the customer has to do on your website or e-shop and can be easily measured:
E.g.:
- registration commission
- filling in the inquiry form
- participation in the competition
- mediation of contact
How does an affiliate work?
The affiliate program works on a partnership basis. On the one hand, there is an advertiser, for example, an e-shop who wants to promote his product.
On the other hand, there is a partner, such as a blogger who wants to recommend a product to people and get a commission from it.
Principle of affiliate marketing
The advertiser creates an affiliate program in which partners can register. After registration, each partner will receive their affiliate link. This link is always unique and contains a partner ID.
Partner ID
If someone clicks on this link and buys an advertiser’s product or service, the partner will receive a pre-arranged commission.
Affiliate works thanks to cookie technology
So on the same principle as, for example, remarketing in PPC advertising and thanks to that, those annoying messages pop up on you everywhere on websites and e-shops.
Information about the use of cookies
After clicking on the affiliate link, a cookie is placed in the client’s internet browser (information in the form of a text file, which is stored on the client’s side and contains data about your visit).
Partners can promote an advertiser’s services or products in a variety of ways:
- through your website ( blog articles , reviews, videos)
- newsletter (email marketing)
- thanks to statuses on social networks (eg Facebook, Twitter)
- through search engines
- the principle of operation of cookies in the browser
How to set up an affiliate?
The most common ways to start an affiliate are to join an existing affiliate network or deal with everything on your own through special software. If you also need to know about the Evergreen Wealth formula then you need to visit https://www.james-scholes.com/evergreen-wealth-formula-review/.
Affiliate network
The affiliate network provides advertisers with partners to promote their services or products. For each mediated purchase, the advertiser pays the affiliate network a commission in a pre-agreed amount. The affiliate network pays part of the commission to the partners who secured the sale and keeps part of the commission for its operation.
As a rule, it is 10 – 20% of the total value of the order.
Advantages:
- You don’t have to worry about anything, the network will take care of everything for you
- You don’t have to look for partners
- Quick start affiliate program
