Google Ads is a powerful platform for advertising your business online. With so many options available, it may be tempting to take on the task yourself. However, with so many advertisers out there, it’s also essential to get your Google Ads campaign up and running quickly in order to capture a piece of the market. This can be challenging when you’re juggling numerous other responsibilities as well as trying to learn new software. If you’re thinking about outsourcing your Google Ads and not sure where to start, this article will lead you in the right direction by explaining why you should outsource your Google Ads services, what you need before hiring an agency, and who is best placed to help you achieve success with this strategy.
What to look for in an agency
Before you start the process of outsourcing your Google Ads agency New York, you’ll want to make sure you find the right agency. Here are a few characteristics to consider: Specialty – It’s important to find an agency that specializes in Google Ads and online marketing. This will make it easier for them to understand your business and provide the best support and advice for your campaign.
Experience – The more experience an agency has, the better support and advice you can expect. You’ll want to make sure the agency has experience with Google Ads in particular. It’s important to know that an agency has experience with Google Ads because you’re dealing with a platform that updates often, which can make it difficult to keep up with.
Expertise – However, experience isn’t everything. You also want to make sure the agency has the right expertise for your needs. This includes both campaign expertise and expertise with your specific industry.
Google Ads outsourcing benefits
There are many benefits to outsourcing your Google Ads including:
Speed – The main reason to outsource your Google Ads is speed. You don’t have the bandwidth to handle the load of your own campaign, or you simply want to speed up the process. With agencies specializing in Google Ads, you can expect to see quick results. Scale – If you want to expand your Google Ads campaign, you can either hire more staff to manage it or outsource it to an agency. With an agency, you can scale your campaign as needed without taking on more staff.
Expertise – Google Ads is complex and requires a significant amount of expertise to manage successfully. An agency has the expertise you need to reach your campaign goals.
Expert support – With an agency, you have access to expert support for Google Ads audit.
Cost – Finally, Google Ads can be expensive. By outsourcing your campaign, you can reduce your overall cost.
Limiting factors when outsourcing your Google Ads
With all of these benefits, it’s easy to see why many businesses outsource their Google Ads to a digital marketing agency in New York. However, there are also some downsides you should be aware of before deciding to do so:
Technology – Google Ads is a digital marketing platform with many moving parts. When you outsource your Google Ads, you’re handing control over to the agency. This means you’ll have less control over the technology, which can be concerning for many businesses.
Costs – Although outsourcing your Google Ads does reduce your overall cost, it can also increase the costs in other areas. The agency may charge a higher fee for their services, for example.
Communication – When you work with an agency, you’re handing over control of your campaign. This means you won’t have as much communication with the agency as you would with your in-house team.
When you should not outsource your Google Ads
Now that we’ve covered the reasons to outsource your Google Ads, let’s take a look at the reasons you should not. Businesses that should not outsource their Google Ads include those that:
Need more control over their campaign – As mentioned previously, you’ll have less control over your Google Ads campaign if you outsource it to an agency. This can be frustrating and damaging to your brand if the agency is not performing well.
Have a low budget – If you have a low budget for your Google Ads, it’s best to hire in-house staff. Working with an agency can be costly since you have to pay for the agency and their staff.
Do not have time to manage their campaign – If you simply do not have time to manage your Google Ads campaign, then it’s best to outsource it.
The Bottom Line
Google Ads is an essential part of any digital marketing strategy. However, it can be overwhelming if you’re new to the platform, especially if you also have other responsibilities. While you can handle your Google Ads campaign in-house, it’s often more effective to outsource it to an agency. This is especially true if you have a low budget or want to scale your campaign quickly. However, you’ll want to make sure you find the right agency before you outsource your Google Ads campaign.
